Presented by East End Social

This year, the Adelaide Fashion Festival welcomed the Vogue Festival for the first time ever. Vogue? In Adelaide? Yes, that was my reaction too! The Mall was decorated with pink and white Vogue balloons as well as pop up stalls, including: a Dyson Supersonic Hair Lab, a Levi’s® Tailor Shop, a Veuve Clicquot Bar and a Jurlique Glow Bar.

The Vogue Festival Wrap Party, presented by East End Social, was the main event. Delicious food and wine, as well as good tunes and a fashion runway show—what more could you ask for? The runway showcased Rundle Street’s East End fashion, with the likes of: SABA, Jack London and Sooki. It also gave the opportunity for local designers along the street, such as Harvey The Label and Naomi Murrell, to participate in the festivities. The finale saw Aus Fashion Labels take over with a sneak peek of their new designs and I’m seriously in love!

I have one more blog post in the #AFF17 series to go, so stay tuned!


*Thank you to Little Lion PR for having me.


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